July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

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Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

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