October 4, 2016 in Customer Service, Data, and 4 others
When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time.
September 6, 2016 in Advertising, Data, and 6 others
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
August 9, 2016 in demographics, Digital Marketing, and 5 others
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
August 2, 2016 in Customer Centric Marketing, Digital Marketing, and 5 others
Mobile marketing today is an essential part of your retail marketing mix. And geo-targeting is the best way to use mobile for regional retailers with brick and mortar stores. It is how you will be able to get your message to someone who is actively seeking your product or service right now.
July 26, 2016 in Data, Marketing, and 2 others
What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.
June 28, 2016 in demographics, furniture retailers, and 3 others
When Millennials want fast and convenient shopping, they go online. They come into the store to get something special. Retailers are using insights like this to create in-store experiences that invite Millennial shoppers to come in, relax and enjoy a comfortable experience.
June 21, 2016 in Customer Loyalty, Marketing, and 3 others
As we’re now half way through 2016, I thought we’d take a look at what are the top issues retailers are facing today when it comes to marketing. In no particular order, here’s my top 10 list
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.