August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 18, 2016 in Data, database management, and 6 others
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
July 22, 2016 in Branding, Corporate Culture, and 5 others
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
June 3, 2016 in Corporate Culture, Customer Centric Marketing, and 2 others
Adopting a customer-centric culture has become a sound strategy for finding and retaining customers. By putting the customer and their needs at the center of everything you do, you are sure to deliver the value they’re looking for. Here’s how you can use customer-centric strategies to find out what your customers want.
May 19, 2016 in Customer Centric Marketing, Data, and 2 others
How do you use the data available to you to develop a customer-centric marketing strategy? Here’s a step-by-step “how to” guide, based on the work we’ve done for clients.
March 15, 2016 in Advertising, Marketing, and 5 others
If you're a retailer who advertises, you probably have a weekly or monthly budget for how you place your media. You have weekly or bi-weekly or big monthly retail marketing…