June 20, 2008 in Advertising, Branding, and 5 others

Match Game

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Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…

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July 20, 2007 in Branding, Current Affairs, and 5 others

D’Oh!

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You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie.  The buzz generated from the Simpsons/7 Eleven partnership has…

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