August 9, 2016 in demographics, Digital Marketing, and 5 others
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 2, 2016 in Customer Centric Marketing, Digital Marketing, and 5 others
Mobile marketing today is an essential part of your retail marketing mix. And geo-targeting is the best way to use mobile for regional retailers with brick and mortar stores. It is how you will be able to get your message to someone who is actively seeking your product or service right now.
June 15, 2016 in Ad of the week, Humor, and 2 others
Dollar Shave Club took web video one step further, creating a humorous FAQ video. Most websites have a FAQ section that answers questions that get asked the most. Dollar Shave Club, in keeping with their brand create a fun video to cover their FAQs.
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.
July 21, 2015 in Business, retail marketing, and 1 other
There is so much new technology out there today – and more innovations are being introduced every day. In the ongoing struggle to carve out your market share, retailers are…
December 9, 2014 in Customer Service, Digital Marketing, and 3 others
We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…