November 9, 2016 in Ad of the week, Advertising, and 3 others
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
September 20, 2016 in Holidays, Marketing, and 1 other
Black Friday week has traditionally been when retailers get in the black for the year. A recent study shows that nearly half of consumers plan to get their holiday shopping done before that.
July 19, 2016 in Advertising, Direct Marketing, and 4 others
If you’re a retailer, you pretty much have to participate in the big five natural holidays – if you don’t the competition will probably hand you your lunch. Customers expect big things and will search out where the best deals are. Here are ways to make sure you get the most out of your holiday sale.
June 8, 2016 in Ad of the week, Advertising, and 3 others
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.
April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
December 1, 2015 in Holidays, Marketing, and 1 other
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…
November 24, 2015 in Advertising, Holidays, and 2 others
Even though some retailers have been having Black Friday Sales for weeks now, the actual Black Friday is now just a few days away. And with it, we officially kick…