June 22, 2016 in Ad of the week, Branding, and 4 others

Ad of the Week: Nike – The Switch

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The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!

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June 14, 2011 in Digital Marketing, Marketing, and 2 others

Web-Based Film Endorsements – Trend or Target Marketing?

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Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?

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June 20, 2008 in Advertising, Branding, and 5 others

Match Game

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Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…

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July 20, 2007 in Branding, Current Affairs, and 5 others

D’Oh!

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You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie.  The buzz generated from the Simpsons/7 Eleven partnership has…

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