August 18, 2016 in Data, database management, and 6 others
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
December 10, 2014 in Marketing, media, and 4 others
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
November 19, 2014 in Branding, Marketing, and 3 others
Firing up the social media automaton machine can be a huge time-saver. But like that fine kettle of fish boiling on your stove, if you're not watching it closely, it…
April 2, 2014 in Books, Business, and 4 others
Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….
August 20, 2013 in Advertising, Customer Service, and 7 others
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce website, or running a contest on Pinterest, it’s easy to lose track of what’s important. Enter The Pareto principle, also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. As a common rule of thumb in business, “80% of your sales come from 20% of your clients”. If we apply it to social media that means 80% of your engagement/likes/success comes from 20% of your efforts. By applying the 80 20 principle, retailers will uncover hidden gems and fix the leaks that provide the most strain on your resources.
July 23, 2013 in Customer Loyalty, Customer Service, and 2 others
Retailers live and die by their reputation online, a key insight we helped one of our client internalize recently. Shoppers consult their social networks and popular peer review sites like…