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February 5, 2018 in Ad of the week, Advertising, and 1 other

The Best and Worst Super Bowl Ads of 2018

By Mike McClure | Leave a comment
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February 1, 2018 in brand strategy, Content Marketing, and 9 others

The Best One-to-One Marketing Strategies for Digital

By Mike McClure | Leave a comment

Every day, direct marketing moves closer to developing true one-to-one marketing capabilities on an on-going basis. It’s the ideal methodology for giving customers and potential customers the right information at…

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January 25, 2018 in brand strategy, content development, and 5 others

Why Speaking In Your Customer’s Voice is Important

By Mike McClure | Leave a comment

How you talk to your customers can make a big difference in how successful your brand is. We have so much data available today. Customers are hyperconnected and able to…

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January 10, 2018 in Ad of the week, furniture retailers, and 1 other

Ad of the Week: Ikea – Pee Ad

By Mike McClure | Leave a comment

Ikea has long been an out of the box thinker when it comes to their retail marketing. In this instance, they’re taken it one step further with an ad that’s…

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January 8, 2018 in Content Marketing, Digital Marketing, and 8 others

Here’s What Will Happen to Retail in 2018

By Mike McClure | Leave a comment

At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead….

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November 1, 2017 in content development, Content Marketing, and 4 others

3 Ways Your Brand Can Be More Successful with Content Marketing

By Mike McClure | 2 Comments

Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story…

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October 12, 2017 in Cause marketing, Data, and 5 others

You Can Combine Data From Multiple Non-Profit Organizations To Benefit All

By Mike McClure | Leave a comment

These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple…

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September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others

Does Great Customer Experience Beat Great Retail Marketing?

By Mike McClure | Leave a comment

You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No…

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July 26, 2017 in Ad of the week, furniture retailers, and 2 others

Ad of the Week: Crate & Barrel – Welcome Love In

By Mike McClure | Leave a comment

It’s nice to see a big home furnishings retailer create marketing that is not only very inclusive but good storytelling. Crate & Barrel has created a campaign around their wedding…

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July 24, 2017 in Customer Loyalty, Customer Service, and 6 others

Using Gamification to Steal Customers from Your Competition

By Mike McClure | Leave a comment
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Recent Posts

  • The Best and Worst Super Bowl Ads of 2018
  • The Best One-to-One Marketing Strategies for Digital
  • Why Speaking In Your Customer’s Voice is Important
  • Ad of the Week: Ikea – Pee Ad
  • Here’s What Will Happen to Retail in 2018
  • 3 Ways Your Brand Can Be More Successful with Content Marketing
  • You Can Combine Data From Multiple Non-Profit Organizations To Benefit All
  • Does Great Customer Experience Beat Great Retail Marketing?
  • Ad of the Week: Crate & Barrel – Welcome Love In
  • Using Gamification to Steal Customers from Your Competition

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