May 10, 2017 in Ad of the week,
April 20, 2017 in Branding, Corporate Culture, and 4 others
How One Bad Policy Can Unravel a Great Brand Story
If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of…
April 17, 2017 in Data, demographics, and 4 others
The Best Digital Strategies for Effective Healthcare Regional Marketing
Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
March 2, 2017 in Advertising, Corporate Culture, and 3 others
Why We Love Marketing
It’s crazy. It changes constantly. It’s a little bit science, a little bit art. What worked yesterday won’t necessarily work tomorrow. Deadlines shift – and never in the direction you want…
February 14, 2017 in furniture retailers, Marketing, and 4 others
How to Use Contests and Giveaways to Drive Store Traffic
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
January 30, 2017 in Corporate Culture, Our life, and 0 other
Dare To Be Awesome
I’ve found the key to being both happy and successful. All you have to do… is be awesome. Now, if that statement caused you to groan, roll your eyes or spit…
January 25, 2017 in Data, database management, and 2 others
How to Create Strong Michigan Marketing for SMBs with Digital
The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing…
January 10, 2017 in Branding, Customer Centric Marketing, and 2 others
Keeping a Personal Connection with Customers in Today’s VR, AI, Digital World
It’s easy to see that technology is radically changing the retail environment at an ever-increasing rate. AI is starting to take over online chats and customer service. Virtual reality and…
January 3, 2017 in Customer Loyalty, Data, and 3 others