June 7, 2016 in Advertising, retail marketing, and 1 other

Why this election could be the nastiest in history & why it matters to retailers battling for the same ad space

By | Leave a comment

The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.

Read More

June 1, 2016 in Ad of the week, Humor, and 3 others

Ad of the Week: Virgin Trains – Be Bound for Glory

By | Leave a comment

This ad features a young man taking the train out to meet is girlfriend’s family for the first time. He’s greeted at the door by his love and leans in for a kiss. She pulls back and opens the door wide to reveal her family, who is definitely not ready to embrace him. Watch what happens next

Read More