July 20, 2016 in Ad of the week, Advertising, and 4 others

Ad of the Week: Channel 4 – We’re The Superhumans (Rio Paralympics Trailer)

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Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.

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June 7, 2016 in Advertising, retail marketing, and 1 other

Why this election could be the nastiest in history & why it matters to retailers battling for the same ad space

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The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.

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