November 9, 2016 in Ad of the week, Advertising, and 3 others
I figured everyone could use a good chuckle today. I know we’re a divided nation this morning – cat people vs dog people – but this is one cat commercial even us dog people can get behind.
October 26, 2016 in Ad of the week, Cause marketing, and 2 others
Our ad of the week is a refreshing and moving take on funding breast cancer research. It’s quiet. It’s real. It’s moving. And it makes it’s point in a different, unexpected way.
October 19, 2016 in Ad of the week, Food and Drink, and 3 others
I found this to be an amazing piece of cinematic storytelling. As part of Activia’s global #InSync campaign, this video follows the life of up and coming ballerina Ingrid Silva from her childhood growing up in a poor community in Rio to the moment she achieves her dream on the stage in New York.
September 28, 2016 in Ad of the week, Video of the week, and 1 other
New moms often feel overwhelmed and that they’re not doing as well as they should be. This is especially true for new moms when they go back to work. In this amazing, empowering video from Artsana USA, Inc.’s infant brand Chicco, they take the time to show a new mom that she’s doing a lot better than she thinks.
September 21, 2016 in Ad of the week, Advertising, and 2 others
I don’t know if this is just a good week for women in ads or if it’s an indication that female empowerment has come into it’s own. But as I searched for my Ad of the Week, I found two good ads based around the same theme.
September 14, 2016 in Ad of the week, Fashion & Style, and 2 others
Let’s face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it’s captivating.
September 7, 2016 in Ad of the week, Advertising, and 3 others
I think Oscar Mayer absolutely nailed that emotion a mom feels when their kids go back to school in their latest spot. They tapped into our heart strings in a way that doesn’t feel forced or taking advantage of this emotional time.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…