October 6, 2016 in education marketing, Marketing, and 2 others
Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.
September 28, 2016 in Ad of the week, Video of the week, and 1 other
New moms often feel overwhelmed and that they’re not doing as well as they should be. This is especially true for new moms when they go back to work. In this amazing, empowering video from Artsana USA, Inc.’s infant brand Chicco, they take the time to show a new mom that she’s doing a lot better than she thinks.
September 14, 2016 in Ad of the week, Fashion & Style, and 2 others
Let’s face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it’s captivating.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
June 29, 2016 in Ad of the week, Social Media, and 2 others
In the latest web video for Honda, they feature the first ever crowdsourced stunt track for their new souped up Civic Coupe. Honda invited fans to submit suggestions via Twitter and Facebook, using the hashtag #CivicDreamTrack.
June 22, 2016 in Ad of the week, Branding, and 4 others
The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!
June 15, 2016 in Ad of the week, Humor, and 2 others
Dollar Shave Club took web video one step further, creating a humorous FAQ video. Most websites have a FAQ section that answers questions that get asked the most. Dollar Shave Club, in keeping with their brand create a fun video to cover their FAQs.
June 8, 2016 in Ad of the week, Advertising, and 3 others
With Father’s Day coming up, Gillette has released a video that tries to give men the same emotional impact as some of the Dove Real Beauty or Always #LikeAGirl videos have for women. It does it fairly well, too. The premise is teens go to the internet for advice instead of asking dad these days.