October 6, 2016 in education marketing, Marketing, and 2 others

The Best Education Marketing Solutions Using Video

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Higher education marketing is most successful when it’s connected with every part of the student journey. Video can play an important part in making that connection. Today’s teens spend a huge amount of their media time with online video, making it a natural medium for higher education recruitment.

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September 28, 2016 in Ad of the week, Video of the week, and 1 other

Ad of the Week: Chicco – Performance Review

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New moms often feel overwhelmed and that they’re not doing as well as they should be. This is especially true for new moms when they go back to work. In this amazing, empowering video from Artsana USA, Inc.’s infant brand Chicco, they take the time to show a new mom that she’s doing a lot better than she thinks.

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June 22, 2016 in Ad of the week, Branding, and 4 others

Ad of the Week: Nike – The Switch

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The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!

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