April 25, 2019 in brand strategy, Branding, and 1 other
April 20, 2017 in Branding, Corporate Culture, and 4 others
How One Bad Policy Can Unravel a Great Brand Story
If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of…
January 10, 2017 in Branding, Customer Centric Marketing, and 2 others
Keeping a Personal Connection with Customers in Today’s VR, AI, Digital World
It’s easy to see that technology is radically changing the retail environment at an ever-increasing rate. AI is starting to take over online chats and customer service. Virtual reality and…
October 21, 2016 in Branding, Content Marketing, and 5 others
Brand Storytelling for Digital and Social Media
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation
July 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
June 22, 2016 in Ad of the week, Branding, and 4 others
Ad of the Week: Nike – The Switch
The Nike film is just a few seconds shy of six minutes long. I only planned to watch a minute or so to see if I liked it for this post. But it was so well done, I was entranced. I had to watch it to conclusion, even though I had other projects on my desk that needed my attention. It’s my ad of the week!
April 28, 2016 in Branding, Engagement, and 3 others
How You Can Use Storytelling For Your Business
The lesson about creating videos that work for your company or brand was really a lesson about the stories you tell. In this transparent, easily researched world, it's all about…
February 25, 2016 in Branding, Customer Service, and 4 others
Do You Need To Add New In-Store Services to Attract Millennial Shoppers?
Everybody wants to attract Millennial shoppers to their store. But how far are you willing to go? A recent article in Fortune boldly stated Whole Foods may add tattoo parlors…
January 5, 2016 in Advertising, Branding, and 5 others
6 Key Retail Marketing Trends For 2016
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
January 15, 2015 in Branding, Business, and 3 others
When You Humanize Your Brand, Make Sure It’s the Right Human!
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…