July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others

10 Reasons Your Company’s Survival Depends on Understanding Your Customer’s Journey

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We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.

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June 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 0 other

Better Customer Lifetime Values – Another Benefit of Customer-Centric Marketing

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One of the key benefits of adopting a customer-centric marketing approach is that your customers tend to stay with your company longer and spend more money with you. This intuitively makes sense. If you put the customer at the center of everything you do, they are going to be happier. And a happy customer tends to be a more loyal one.

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June 3, 2016 in Corporate Culture, Customer Centric Marketing, and 2 others

Using Customer-Centric Marketing Strategies to Find What Your Customers Want

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Adopting a customer-centric culture has become a sound strategy for finding and retaining customers. By putting the customer and their needs at the center of everything you do, you are sure to deliver the value they’re looking for. Here’s how you can use customer-centric strategies to find out what your customers want.

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