January 10, 2017 in Branding, Customer Centric Marketing, and 2 others
It’s easy to see that technology is radically changing the retail environment at an ever-increasing rate. AI is starting to take over online chats and customer service. Virtual reality and…
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
September 27, 2016 in Customer Centric Marketing, Customer Loyalty, and 4 others
Customer-centric marketing leads to better sales. When you show you care about a customer, you make a deeper connection with them. Deeper connections lead to customer loyalty. On average, a loyal customer is worth up to 10x their first purchase.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 2, 2016 in Customer Centric Marketing, Digital Marketing, and 5 others
Mobile marketing today is an essential part of your retail marketing mix. And geo-targeting is the best way to use mobile for regional retailers with brick and mortar stores. It is how you will be able to get your message to someone who is actively seeking your product or service right now.
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
June 16, 2016 in Business, Corporate Culture, and 3 others
To make customer-centric marketing work for you, you need to know what your customers want and be able to develop strong connections to them. Hhere are 24 ways you can better connect with your customers
June 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 0 other
One of the key benefits of adopting a customer-centric marketing approach is that your customers tend to stay with your company longer and spend more money with you. This intuitively makes sense. If you put the customer at the center of everything you do, they are going to be happier. And a happy customer tends to be a more loyal one.