October 26, 2016 in Ad of the week, Cause marketing, and 2 others
Our ad of the week is a refreshing and moving take on funding breast cancer research. It’s quiet. It’s real. It’s moving. And it makes it’s point in a different, unexpected way.
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
July 28, 2016 in Cause marketing, faith-based marketing, and 3 others
Why does video help your faith-based marketing efforts? Because nothing conveys emotion like video. You can read powerful stories. You can see powerful pictures. You can listen to powerful orations. But in video, you can do all three.
July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
June 30, 2016 in Cause marketing, demographics, and 3 others
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
July 15, 2013 in Business, Cause marketing, and 3 others
The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any…