February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 20, 2015 in Business, Data, and 2 others
Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…
January 15, 2015 in Branding, Business, and 3 others
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…
January 13, 2015 in Business, Customer Service, and 1 other
Of all the touch points you have with your customers, it's the people who take care of them on your behalf that matter the most. Empowering them to find ways…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
December 23, 2014 in Holidays, Marketing, and 2 others
Christmas is only 2 days away. And if you're like most stores, or any brands for that matter, you will probably have some sort of holiday greeting on your social…
December 22, 2014 in PR, Reputation Management, and 0 other
If you pay attention to the news then you may be shocked to realize how often you are exposed to public relations, particularly crisis communications. This year, we’ve been inundated…
December 17, 2014 in Social Media,
Certain social media platforms have been a booming success in connecting with others on the internet, but how long will it be before we move on to another “cool” way…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
December 10, 2014 in Marketing, media, and 4 others
Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…
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