December 9, 2014 in Customer Service, Digital Marketing, and 3 others
We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…
November 25, 2014 in Customer Service, Holidays, and 2 others
Retail businesses have had a rough go in recent times. There have been economic downturns, new technologies, a shift in markets and consumer behaviors, new competition from unexpected sources, showrooming…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
November 19, 2014 in Branding, Marketing, and 3 others
Firing up the social media automaton machine can be a huge time-saver. But like that fine kettle of fish boiling on your stove, if you're not watching it closely, it…
November 11, 2014 in Advertising, Digital Marketing, and 4 others
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…
October 28, 2014 in Advertising, Holidays, and 3 others
Retailers are always looking for the next big thing or trend that will spur more sales. Major holidays usually stir the pot quite nicely. So retailers often try and extend…
October 14, 2014 in Business, Customer Loyalty, and 3 others
Whether you sell your goods and services online or not, it's important to have an online community of your customers. In last week's #RetailTuesday post, I talked about a client…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
September 9, 2014 in Marketing, retail marketing, and 0 other
The Anniversary Sale used to be a retail staple. Then it kind of trailed off. Now, if done right, it seems to be making a comeback. Having done hundreds of…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
