June 7, 2016 in Advertising, retail marketing, and 1 other
Why this election could be the nastiest in history & why it matters to retailers battling for the same ad space
The 2016 political race is already dominating traditional media vehicles and non-traditional media vehicles, but that doesn’t mean that local advertisers have to suspend their own advertising campaigns. By re-examining your current media strategy and tactics, you can put together an effective multi-touch, multi-platform campaign that will allow you to optimize your marketing dollars for maximum reach and frequency.