November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
November 19, 2014 in Branding, Marketing, and 3 others
Firing up the social media automaton machine can be a huge time-saver. But like that fine kettle of fish boiling on your stove, if you're not watching it closely, it…
June 9, 2014 in Branding, Corporate Culture, and 3 others
This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…
November 19, 2013 in Advertising, Branding, and 3 others
With the growth of customer databases and loyalty cards, retailers possess large sets of data but fail to act on them. Without insights data is useless, analyzing and acting on…
May 7, 2013 in Branding, Content Marketing, and 4 others
Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…
April 9, 2013 in Branding, Business, and 4 others
If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…
April 4, 2013 in Branding, Business, and 2 others
Is your company being honest with your customers? I'm not talking about can you support your claims or are you accurate in your product descriptions. Those are important, too. But…
February 28, 2013 in Branding, Business, and 3 others
When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…
February 8, 2013 in Branding, Business, and 1 other
Forget the elevator speech. Can you deliver your brand's story in 6 words? In this short attention span electronic culture, people are willing to give you less and less time…
January 22, 2013 in Branding, Marketing, and 1 other
You may know how your brand is delivered visually. You’ve probably got a firm grasp on what it should sound like. But what should it smell like? Years ago I…
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