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April 15, 2011 in Advertising, Branded Entertainment, and 2 others

Soap Operas: An Ode to the Original Content Marketing

By Laurel | One Comment

Like many of you, I've spent the last 24 hours hearing the country mourn the end of an era. Even though I never watched either of these soaps,  (because my Mom reads…

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March 16, 2011 in Branding, Marketing, and 1 other

Mixing Religion and Retail – Does It Help or Hurt Your Brand?

By Laurel | Leave a comment

Over the holidays I spotted a shopper at the mall sitting with a bright yellow bag on her lap. Then, I noticed it had John 3:16 printed on the bottom…

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March 4, 2011 in Branding, PR, and 1 other

Play: The Art of Doing PR that Doesn’t Feel Like PR

By Laurel | One Comment

We spend a lot of time telling people how to do social media for their brands in broad, sweeping generalizations. One of the top things on the list is the…

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February 25, 2011 in Advertising, Branding, and 2 others

Don’t Make “Hating” Something I Love Your Marketing Tactic

By Laurel | 5 Comments

I was on my way to the movies the other night when I was confronted by this ad on my Flixster app. I'm guessing I'm not the only one who's…

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January 24, 2011 in Advertising, Branding, and 4 others

Everyone is a Marketer Now. So, is Everyone a Liar?

By Laurel | 8 Comments

The other day a man asked me what I do for a living and when I told him I work in advertising he told me his brother “lies for a…

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October 11, 2010 in Advertising, Branding, and 5 others

8 Things I Learned At Brand Camp 2010

By Laurel | 7 Comments

Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…

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September 22, 2010 in Advertising, Books, and 3 others

The Story on Storytelling – 3 Bloggers Who Do It Right

By Laurel | 9 Comments

  Like most of you reading this, I spend time every day reading advertising, branding and social media blogs. It's how we keep up, how we learn what's working, and…

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August 6, 2010 in Branding, Business, and 6 others

Why Your Company Should Have a Blog – Now

By Laurel | 6 Comments

Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…

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July 26, 2010 in Books, Branding, and 3 others

Is Your Company Delivering Happiness?

By Laurel | Leave a comment

One of our clients has always been about making customers happy. Since we started working with them, they've told us incredible stories about how they've gone far above and beyond…

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July 6, 2010 in Branding, Business, and 5 others

Just Say No to Silos in Your Corporate Structure

By Laurel | 2 Comments

Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo:   OK, I don’t live…

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