June 18, 2010 in Branding, Business, and 2 others
You hear a lot these days about how brands need to shift from just broadcasting sales messages to telling stories. This is especially true when you move into the digital…
June 14, 2010 in Branding, Business, and 3 others
We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
May 18, 2010 in Branding, Business, and 5 others
If you have the right team and put your mind to it, you can create a start up business over the weekend. That's one of the things I learned at…
May 13, 2010 in Branding, Business, and 3 others
Every company that has achieved huge success had a moment in their development when they stepped off the "me too" cliff and plunged headlong into the abyss alone. To truly differentiate…
May 7, 2010 in Advertising, Branding, and 8 others
The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…
April 23, 2010 in Ad of the week, Branding, and 0 other
This week’s featured ad, isn’t sexy, amazing or hilarious. It’s just very relevant to the brand, their positioning and works well in this new world of transparency and social network…
April 20, 2010 in Branding, Digital Marketing, and 4 others
How many times are you working on a digital or social media strategy for a client and you wished you had a case study or two to prove your points?…
April 18, 2010 in Branding, Business, and 9 others
The first Future Midwest conference was held in Royal Oak, MI Friday and Saturday. It was a great event with nationally known speakers on the subjects of using digital technology…
April 6, 2010 in Branding, Business, and 3 others
If you don't know where you're going, how do you know when you get there? Seems like common sense, right? Yet so many companies go along without any kind of…
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