March 8, 2010 in Branding, Business, and 6 others
After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….
February 24, 2010 in Business, Current Affairs, and 3 others
Social media has become the norm, both on an individual basis and as a marketing/PR/HR/customer service tool for companies. And with that, a lot of legal issues have popped up that…
February 19, 2010 in Branding, Business, and 4 others
"Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation…
February 5, 2010 in Branding, Business, and 5 others
Another good company, Snyder’s Drug Stores, announced a couple of weeks ago that it is closing. I know because we sent out the press releases. Each press release listed my…
January 19, 2010 in Business, Digital Marketing, and 4 others
There are a lot of self-proclaimed experts and gurus out there,claiming to be able to help you navigate the web 2.0 world. Social media's been around for awhile, but the…
January 14, 2010 in Advertising, Branding, and 8 others
If you’re an entrepreneur or smaller business looking to get more business on a small to miniscule budget, there’s good news and bad news. The good news is that with…
January 4, 2010 in Business, Holidays, and 1 other
It's a condition people who work in business, especially business owners, are prone to: The New Year's Freak Out. You know, that moment when all the festivities are over and…
December 28, 2009 in Advertising, Branding, and 7 others
It's a question asked more and more. Businesses and individuals are putting more time into blogs, podcasts and other digital media. And they want to know how this is going…
December 8, 2009 in Advertising, Branding, and 5 others
Mad Men, the popular ad agency show on AMC, takes place during the golden age of advertising creativity. TV was a fairly new medium, but people had worked with it enough…
November 17, 2009 in Advertising, Business, and 6 others
There are many ways to communicate with customers, but email is one of the most effective and yes, even cutting edge, ways available today. Not only can you use it…
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