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January 14, 2014 in Business, Customer Service, and 2 others

The ROI of Being Kind to Your Customers

By Laurel | One Comment

How the people in your company interact with your customers can bring you more customers or drive them away. That's not shocking. But here's something you may not have thought…

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November 19, 2013 in Advertising, Branding, and 3 others

How to act on data: Strategizing marketing solutions through measurement

By Laurel | One Comment

With the growth of customer databases and loyalty cards, retailers possess large sets of data but fail to act on them. Without insights data is useless, analyzing and acting on…

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October 8, 2013 in Advertising, Business, and 1 other

7 Things Retailers Should Take Away From Accenture’s 2013 Shopping Survey

By Laurel | 38 Comments

With the holiday shopping season around the corner, Accenture’s 2013 holiday shopping survey brings much needed good news for retailers.  The results suggest that we are on the path to…

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October 3, 2013 in Business, nonprofit, and 2 others

7 Interesting Things I Learned at TEDxDetroit 2013

By Laurel | 4 Comments

From the 10-year old girl who may just become mayor to the unveiling of the world's first cyborg cockroach to incredible stories of how businesses can thrive, not just in…

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July 19, 2013 in Business, Corporate Culture, and 3 others

Exceeding Customer Expectations – It’s Easier Than You Think

By Laurel | 2 Comments

One of the keys to creating loyal customers and creating positive word of mouth buzz about your brand is to consistently exceed customer expectations. Sounds like an impossible task right?…

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July 15, 2013 in Business, Cause marketing, and 3 others

Does Your Brand Have the Patience Needed To Thrive Today?

By Laurel | One Comment

The bad news: your customer has more control of their relationship with brands than ever before. The good news: brands can build a deeper relationship with their customers than any…

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July 12, 2013 in Business, Customer Service, and 1 other

Why Your Social Media Team Needs To Look Beyond Social Media

By Laurel | Leave a comment

Some call it being in the echo-chamber. Others call it navel-gazing. Still others say it's living inside the bubble. Whatever you call it, there is a tendency for some of…

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July 10, 2013 in Business,

Being Fearless: The Key To Your Success

By Laurel | 2 Comments

One thing I've noticed about those who are seeing huge success in this crazy world we now live in: they tend to be fearless. They are not afraid of failure,…

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May 20, 2013 in Books, Business, and 6 others

Read Mitch Joel’s Ctrl Alt Delete As If Your Future Depends On It

By Laurel | One Comment

Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking…

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April 9, 2013 in Branding, Business, and 4 others

5 Online Properties Every Business Should Claim Now

By Laurel | 11 Comments

If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…

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