April 5, 2013 in Business, strategic planning, and 0 other
It's opening day in Detroit. An annual ritual of spring when everybody is a baseball fan and full of optimism. In this city, it's more than just a baseball game,…
April 4, 2013 in Branding, Business, and 2 others
Is your company being honest with your customers? I'm not talking about can you support your claims or are you accurate in your product descriptions. Those are important, too. But…
March 22, 2013 in Business, Healthcare, and 4 others
Printing Ideas 3D printing is the next step in empowering consumers to create extremely custom-tailored products, exactly how they envisioned. Falling costs of 3D printing technology and the expiration of…
February 28, 2013 in Branding, Business, and 3 others
When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…
February 8, 2013 in Branding, Business, and 1 other
Forget the elevator speech. Can you deliver your brand's story in 6 words? In this short attention span electronic culture, people are willing to give you less and less time…
January 8, 2013 in Business, Direct Marketing, and 2 others
Over the holidays, many shoppers were keeping their budgets in line by searching out the best bargains, then cashing in on even greater savings with store-sponsored coupons. Macy’s shoppers were…
November 13, 2012 in Business, Marketing, and 1 other
The election’s over. And while we advertisers can finally enjoy an abundance of better quality avails from the TV stations, no one knows how (or if) the denizens of D.C….
October 16, 2012 in Business, Customer Loyalty, and 1 other
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
October 2, 2012 in Business, retail marketing, and 0 other
The best retailers know that what’s happening on the sales floor isn’t just a reflection of brand identity programs and store housekeeping policies. It’s a rich source of information. But…
July 24, 2012 in Business, Digital Marketing, and 2 others
If you’re like most retailers we’ve worked with, you’d never miss an opportunity to sell someone into shopping one of your stores. Great retailers, and we’re talking chain owners as…
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