July 10, 2012 in Books, Business, and 3 others
As president of the Detroit chapter of Social Media Club, I had the extreme pleasure of welcoming Gini Dietrich as speaker at our monthly event last night. Having spent a little…
June 25, 2012 in Business, Customer Loyalty, and 5 others
With all the digital, social and one-to-one marketing tools available today, we can anticipate customers needs almost before they know they need them. Customers love when they find an answer…
June 11, 2012 in Business, Digital Marketing, and 4 others
Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…
May 6, 2012 in Business, demographics, and 0 other
We all love getting more than what we paid for. Yet a lot of companies shy away from hiring people who are interested but overqualified for the job. Personally, I…
April 23, 2012 in Business, Weblogs, and 0 other
Building a blog is a lot like building a brand, except the brand is you – even if you're writing a company blog, says Lynne Meredith Golodner, author of The…
April 6, 2012 in Business, Social Media, and 0 other
LinkedIn isn’t sexy. It isn’t the new social media darling. It doesn’t have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+….
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
March 6, 2012 in Business, Marketing, and 0 other
It seems every week now someone is sending me a good example of how not to do something. Last week, it was how not to use LinkedIn to get business….
February 28, 2012 in Business, Digital Marketing, and 1 other
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
November 13, 2011 in Branding, Business, and 4 others
For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…
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