July 26, 2010 in Books, Branding, and 3 others
One of our clients has always been about making customers happy. Since we started working with them, they've told us incredible stories about how they've gone far above and beyond…
July 6, 2010 in Branding, Business, and 5 others
Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo: OK, I don’t live…
June 25, 2010 in Business, Corporate Culture, and 3 others
Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…
May 13, 2010 in Branding, Business, and 3 others
Every company that has achieved huge success had a moment in their development when they stepped off the "me too" cliff and plunged headlong into the abyss alone. To truly differentiate…
April 6, 2010 in Branding, Business, and 3 others
If you don't know where you're going, how do you know when you get there? Seems like common sense, right? Yet so many companies go along without any kind of…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
March 15, 2010 in Branding, Business, and 6 others
It seems technology and the way it affects how we do business is changing on an almost daily basis. Every Internet search, eNewsletter or blog post seems to turn up…
February 19, 2010 in Branding, Business, and 4 others
"Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
