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May 6, 2016 in Current Affairs, media, and 3 others

Is Changing Your Profile Photo for a Cause Useful or Mere Slactavism

By Laurel | Leave a comment

I've done it. You've probably done it, too. Changing your profile picture on Facebook or Twitter to show your support for a cause. You replace your profile pic with a…

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October 21, 2015 in Business, Current Affairs, and 2 others

Fred Yaffe Steps Down as CEO of The Yaffe Group

By Laurel | One Comment

Today is a day of celebration tinged with nostalgia and awe, as Fred Yaffe, the leader of agencies with his name on them, including this one, for more than 50…

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October 16, 2015 in Content Marketing, Current Affairs, and 3 others

How To Do Real Time Marketing in the Real World

By Laurel | Leave a comment

With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…

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September 29, 2011 in Current Affairs, Design, and 4 others

What Inspires You? TEDxDetroit 2011 Had It

By Laurel | 5 Comments

Inspiration. That's the word I hear most when people are asked how a TEDx event is different from other events and conferences. The people you meet and the ideas they…

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October 11, 2010 in Advertising, Branding, and 5 others

8 Things I Learned At Brand Camp 2010

By Laurel | 7 Comments

Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…

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June 25, 2010 in Business, Corporate Culture, and 3 others

The Entrepreneurs Will Save Us All

By Laurel | 6 Comments

Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…

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June 14, 2010 in Branding, Business, and 3 others

Detroit is rising. Are you up for it?

By Laurel | 4 Comments

We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…

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February 24, 2010 in Business, Current Affairs, and 3 others

What Do You Need To Know About Social Media Law?

By Laurel | 2 Comments

Social media has become the norm, both on an individual basis and as a marketing/PR/HR/customer service tool for companies. And with that, a lot of legal issues have popped up that…

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February 11, 2010 in Cause marketing, Current Affairs, and 3 others

Phone Calls For Soldiers: a Social Media Valentine’s Story

By Laurel | 3 Comments

I've talked before in this space about some of the things you can do to create social media success for your company. Here's a can't fail tip: create a community…

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February 5, 2010 in Branding, Business, and 5 others

Is the bad economy or big competition killing regional chains?

By Laurel | 4 Comments

Another good company, Snyder’s Drug Stores, announced a couple of weeks ago that it is closing. I know because we sent out the press releases. Each press release listed my…

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