July 11, 2014 in Customer Loyalty, Data, and 2 others
If you're gong to connect with your customers via email to congratulate them on a milestone with your product, don't wait for months after the milestone to do it. Especially…
July 1, 2014 in Customer Loyalty, Customer Service, and 1 other
Where do you draw the line between your need for data and your need to not annoy your customers and drive them away? We all know that getting your customer's…
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
April 29, 2014 in Business, Corporate Culture, and 3 others
You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
July 23, 2013 in Customer Loyalty, Customer Service, and 2 others
Retailers live and die by their reputation online, a key insight we helped one of our client internalize recently. Shoppers consult their social networks and popular peer review sites like…
July 16, 2013 in Customer Loyalty, Digital Marketing, and 3 others
Retailers everywhere are feeling the pain of the slow economic recovery. In June retail sales rose 0.4% ,short of the estimated 0.8%. Wary consumers are exercising great self-restrain while shopping,…
June 18, 2013 in Customer Loyalty, Marketing, and 1 other
With as much money as you spend on getting customers through the door and salespeople to get them to buy something, it just doesn’t make sense to have the last…
February 19, 2013 in Customer Loyalty, Marketing, and 2 others
Smartphone penetration has gone over 50% now. Mobile search is rapidly gaining on the number one way people search online. Our society and online use is going mobile and retailers…
October 16, 2012 in Business, Customer Loyalty, and 1 other
It doesn’t happen very often. But I’m ticked off. It was time for me to get a new laptop, and I’d been looking forward to it for awhile. It’s exciting,…
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