January 12, 2016 in Advertising, demographics, and 3 others
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
November 17, 2015 in Advertising, Data, and 6 others
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
September 22, 2015 in demographics, Engagement, and 4 others
Why is there a need to attract Millennials? Millennials, those born between 1977 and 1995, make up 24% of the U.S. population. They are right at the epicenter of the…
July 28, 2015 in Business, Data, and 3 others
Sometimes industry-wide data can be a little deceiving. The trends seen in this macro look at your entire industry may not be applicable to your particular store. So, you…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
August 1, 2014 in Business, Content Marketing, and 6 others
A couple of nights ago, I had the pleasure of speaking with a group of small business owners in the Livernois Avenue of Fashion district of Detroit about how to…
July 15, 2014 in Content Marketing, Customer Loyalty, and 5 others
Your regular customers have always been a key to your business' success, just by the fact that they repeatedly buy from you. But there are so many other ways to…
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