February 14, 2011 in Digital Marketing, Holidays, and 1 other
This video is dedicated to all our kindred brothers and sisters who agree that . . . Love is getting to spend your days playing with toys and finding new…
February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
October 19, 2010 in Digital Marketing, Engagement, and 2 others
I didn't expect to find it in a sleepy little town of 8000 sandwiched between a national forest and Lake Michigan. But, a couple of weeks ago I visited the small…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
August 2, 2010 in Business, Digital Marketing, and 1 other
Digital technology. You can't hardly swing a mouse over your head without hitting something new and incredible. The mix of how we we bring our clients to market at The…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
July 14, 2010 in Ad of the week, Digital Marketing, and 4 others
Sure, we've already made the original "Old Spice Man"our ad of the week when it debuted in February. But Old Spice has taken the campaign to a brilliant new level….
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
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