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May 7, 2010 in Advertising, Branding, and 8 others

Can You See the Post Digital World From Here?

By Laurel | 2 Comments

The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…

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May 3, 2010 in Business, Customer Loyalty, and 5 others

Can Foursquare Really Help Your Business?

By Laurel | 6 Comments

There's a lot of talk these days about foursquare and other geolocation apps and services. Most marketers are excited about the possibilities to be able to connect with customers based…

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April 20, 2010 in Branding, Digital Marketing, and 4 others

Need a Digital or Social Media Case Study? Here’s 5 from Future Midwest

By Laurel | Leave a comment

How many times are you working on a digital or social media strategy for a client and you wished you had a case study or two to prove your points?…

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April 18, 2010 in Branding, Business, and 9 others

10 Surprising Things I Learned at Future Midwest

By Laurel | 10 Comments

The first Future Midwest conference was held in Royal Oak, MI Friday and Saturday. It was a great event with nationally known speakers on the subjects of using digital technology…

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March 8, 2010 in Branding, Business, and 6 others

Chevy’s brilliant road trip to South by Southwest Conference

By Laurel | 3 Comments

After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….

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February 27, 2010 in Digital Marketing, Engagement, and 5 others

Ignite Detroit – A Real World Event For The Digital Age

By Laurel | 10 Comments

If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…

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February 24, 2010 in Business, Current Affairs, and 3 others

What Do You Need To Know About Social Media Law?

By Laurel | 2 Comments

Social media has become the norm, both on an individual basis and as a marketing/PR/HR/customer service tool for companies. And with that, a lot of legal issues have popped up that…

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February 17, 2010 in Ad of the week, Advertising, and 3 others

Ad of the Week: LG’s “Give it a Ponder” James Lipton beard campaign

By Laurel | 3 Comments

If you've ever watched "Inside the Actor's Studio" or even if you've just seen Will Farrell's parody of the show on SNL, you probably know two things about host James…

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January 27, 2010 in Cause marketing, Current Affairs, and 8 others

How Technology & New Media Helped Haiti. What It Means To Marketers

By Laurel | 5 Comments

We all witnessed an interesting phenomenon last week.  The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…

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January 19, 2010 in Business, Digital Marketing, and 4 others

Here’s One Way to Find a Social Media Marketing Expert.

By Laurel | 9 Comments

There are a lot of self-proclaimed experts and gurus out there,claiming to be able to help you navigate the web 2.0 world. Social media's been around for awhile, but the…

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