April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
November 17, 2015 in Advertising, Data, and 6 others
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
July 14, 2015 in Advertising, Data, and 4 others
You don't have to have a huge database and a big budget for your customer data to bring you more business. We know this is true, because we helped a…
March 3, 2015 in Advertising, Digital Marketing, and 5 others
You put together a good sales event. Created good offers. Priced everything in the store with special tags. Spent a good budget promoting it. And when the weekend of the…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
August 1, 2014 in Business, Content Marketing, and 6 others
A couple of nights ago, I had the pleasure of speaking with a group of small business owners in the Livernois Avenue of Fashion district of Detroit about how to…
July 15, 2014 in Content Marketing, Customer Loyalty, and 5 others
Your regular customers have always been a key to your business' success, just by the fact that they repeatedly buy from you. But there are so many other ways to…
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