November 19, 2013 in Advertising, Branding, and 3 others
With the growth of customer databases and loyalty cards, retailers possess large sets of data but fail to act on them. Without insights data is useless, analyzing and acting on…
June 25, 2013 in demographics, Direct Marketing, and 2 others
Despite the negative perception Big Data received from the NSA spying scandal, it continues to be a powerful technology which gives a competitive advantage in a retail arena. After all,…
May 7, 2013 in Branding, Content Marketing, and 4 others
Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…
March 12, 2013 in Direct Marketing, retail marketing, and 0 other
New trends come and go, but email marketing continues to be the top dog for retailers in the digital arena. It still does the best job of pulling customers through…
January 8, 2013 in Business, Direct Marketing, and 2 others
Over the holidays, many shoppers were keeping their budgets in line by searching out the best bargains, then cashing in on even greater savings with store-sponsored coupons. Macy’s shoppers were…
September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
August 20, 2012 in demographics, Direct Marketing, and 3 others
If you work inside the social media or marketing space, it's easy to think everyone understands the basic rules of professionalism online. Even the often touted examples of what not…
July 17, 2012 in Advertising, Direct Marketing, and 3 others
Over the years retailers have trained customers to expect a sale with the biggest offers on the “natural holidays” like 4th of July, Labor Day and Thanksgiving. When these special…
June 25, 2012 in Business, Customer Loyalty, and 5 others
With all the digital, social and one-to-one marketing tools available today, we can anticipate customers needs almost before they know they need them. Customers love when they find an answer…
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
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