October 1, 2013 in Engagement, Holidays, and 2 others
With 7 out of 10 Americans celebrating Halloween every year, October presents a perfect opportunity for retailers to dip into holiday excitement and fun with Facebook contests. By aligning your…
September 10, 2013 in Digital Marketing, Engagement, and 3 others
Contests are an excellent tool to generate excitement and engagement on your Facebook page as well as generate leads. Following their consistent trend of changing policies, Facebook now makes it…
August 20, 2013 in Advertising, Customer Service, and 7 others
Working with retail clients has taught me first-hand that it’s very rare when things are NOT busy in their world. Whether it’s rolling out a new product on Facebook, driving traffic to their ecommerce website, or running a contest on Pinterest, it’s easy to lose track of what’s important. Enter The Pareto principle, also known as the 80-20 rule. It states that roughly 80% of the effects come from 20% of the causes. As a common rule of thumb in business, “80% of your sales come from 20% of your clients”. If we apply it to social media that means 80% of your engagement/likes/success comes from 20% of your efforts. By applying the 80 20 principle, retailers will uncover hidden gems and fix the leaks that provide the most strain on your resources.
July 16, 2013 in Customer Loyalty, Digital Marketing, and 3 others
Retailers everywhere are feeling the pain of the slow economic recovery. In June retail sales rose 0.4% ,short of the estimated 0.8%. Wary consumers are exercising great self-restrain while shopping,…
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
March 2, 2012 in Engagement, Social Media, and 0 other
There's one thing that increases fan/customer/community engagement with your brand's Facebook page. I've heard and read about it in many places and instances. I've seen it happen. But, recently with…
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
November 13, 2011 in Branding, Business, and 4 others
For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…
September 29, 2011 in Current Affairs, Design, and 4 others
Inspiration. That's the word I hear most when people are asked how a TEDx event is different from other events and conferences. The people you meet and the ideas they…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
