November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
November 11, 2014 in Advertising, Digital Marketing, and 4 others
Last week, I kept coming across articles on this revelation from the latest Forrester study:: Digital to overtake TV ad spending in 2 years – Forrester Research Perhaps you saw…
September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
July 29, 2014 in Advertising, media, and 1 other
The circular newspaper insert has forever been a key marketing tool for retailers. But newspaper circulation has continued to plummet and some don't even deliver on a daily basis. Here…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
February 11, 2014 in Advertising, Marketing, and 3 others
Which is the better strategy for your TV ad campaign: :15 second spots or :30 second spots? It all depends on who you ask. And, more importantly, what are your…
September 3, 2013 in Advertising, demographics, and 4 others
Raised on Facebook and superglued to their mobile phones, Millennials present a challenging puzzle for any retailer hoping to reach this demographic through advertising. Millennials forced us to evolve, to…
August 15, 2013 in Advertising, Digital Marketing, and 5 others
Nothing compares to watching an athlete hit his prime for the first time. They combine all the years of training, talent, technique and hard work into one impressive performance. It…
February 26, 2013 in Marketing, media, and 2 others
As we previously blogged about, technology is changing at breakneck speeds, and so are your customer’s habits. One of the areas where technology is changing consumer behavior quickly is in…
February 12, 2013 in Marketing, media, and 1 other
To stay relevant in the consumer’s minds, retailers need to understand the changing consumers today and how it affects advertising Media Mix. Take my family for example, when we watch…
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