July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 7, 2010 in Advertising, Branding, and 8 others
The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…
April 20, 2010 in Branding, Digital Marketing, and 4 others
How many times are you working on a digital or social media strategy for a client and you wished you had a case study or two to prove your points?…
March 23, 2010 in Advertising, Branding, and 6 others
America's been on the social marketing and cause related marketing bandwagon for a couple years now. But can you use marketing to get a community to pass a bond millage…
February 27, 2010 in Digital Marketing, Engagement, and 5 others
If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…
February 5, 2010 in Branding, Business, and 5 others
Another good company, Snyder’s Drug Stores, announced a couple of weeks ago that it is closing. I know because we sent out the press releases. Each press release listed my…
January 27, 2010 in Cause marketing, Current Affairs, and 8 others
We all witnessed an interesting phenomenon last week. The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…
December 28, 2009 in Advertising, Branding, and 7 others
It's a question asked more and more. Businesses and individuals are putting more time into blogs, podcasts and other digital media. And they want to know how this is going…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
