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April 15, 2010 in Business, Cause marketing, and 3 others

You Can Help 50,000 Houston Youth in One Day. Here’s How.

By Laurel | Leave a comment

On Sunday, May 2nd, 50,000 youth will hit the streets of Houston. And they'll be asking for your money. But, they don't expect you to just give it to them….

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March 5, 2010 in Branding, Cause marketing, and 3 others

In Dark Times, Find Your Sunshine

By Laurel | 2 Comments

My dog is as dumb as a stump. But, there's one thing we all can learn from him, whether you're an individual or a company. You see, he understands what will…

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February 11, 2010 in Cause marketing, Current Affairs, and 3 others

Phone Calls For Soldiers: a Social Media Valentine’s Story

By Laurel | 3 Comments

I've talked before in this space about some of the things you can do to create social media success for your company. Here's a can't fail tip: create a community…

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January 27, 2010 in Cause marketing, Current Affairs, and 8 others

How Technology & New Media Helped Haiti. What It Means To Marketers

By Laurel | 5 Comments

We all witnessed an interesting phenomenon last week.  The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…

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January 4, 2010 in Business, Holidays, and 1 other

Have You Had Your New Year’s Freak Out Yet?

By Laurel | 2 Comments

It's a condition people who work in business, especially business owners, are prone to: The New Year's Freak Out. You know, that moment when all the festivities are over and…

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December 25, 2009 in Holidays, Our life, and 0 other

Happy Holidays from The Yaffe Group

By Laurel | Leave a comment

We hope today (Christmas Day) and every day finds you feeling happiness, peace and fulfillment. We look forward to the New Year and hope yours is both spectacular and prosperous!…

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December 10, 2009 in Advertising, Branding, and 6 others

Helping the “real moms” is key to marketing success.

By Laurel | Leave a comment

Moms are not what they used to be. They aren’t like those old-fashioned mothers portrayed on TV, where they had all the time in the world to stay at home…

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November 10, 2009 in Advertising, Business, and 5 others

Using our powers of persuasion for good, not evil

By Laurel | 2 Comments

Am I evil just because I'm an ad guy? I don't think so. But, much of the world does. I can't tell you how many times I've been someplace and the…

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November 6, 2009 in Business, Current Affairs, and 2 others

Relieve stress, gain ideas in 40 minutes.

By Laurel | 2 Comments

If you're like me (and most of the work force today, really) you're wearing a lot more hats at work these days. Seems everyone's taken on extra responsibilities so their…

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September 17, 2009 in Branding, Business, and 5 others

Today’s Transparency: They Are Watching You

By Laurel | Leave a comment

They are watching. And they are talking. They told everyone what I did after dark in the Walgreens parking lot! In this age of transparency, you never know who is…

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