October 28, 2014 in Advertising, Holidays, and 3 others
Retailers are always looking for the next big thing or trend that will spur more sales. Major holidays usually stir the pot quite nicely. So retailers often try and extend…
October 7, 2014 in Engagement, Marketing, and 4 others
Selfies have become a part of our social landscape. Just scroll through any social media that allows picture posting and you'll see them everywhere. There's even a new TV show…
July 22, 2014 in Advertising, Promotion, and 1 other
Can you drive retail sales without naming your sale? There seems to be a growing trend by retailers to not give their weekly sales a name. Used to be, if you…
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
July 17, 2013 in Promotion, retail marketing, and 3 others
Online video is growing faster than anything in the digital space. New channels like Vine and Instagram video are poppping up overnight. How can brands take advantage of these new…
February 5, 2013 in Advertising, Marketing, and 2 others
If you're a retailer who wants to create a promotion designed to entice customers to spend their tax refund windfall at your store, don't wait until tax day. A lot…
December 4, 2012 in Advertising, Marketing, and 2 others
What do you want to bet that every Thanksgiving celebration in America had some kind of conversation around “are you shopping Black Friday sales?” A simple little question that could…
September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
September 4, 2012 in Advertising, Holidays, and 4 others
We have trained the American public to wait for natural holidays to shop. It's not just a day off to shop, it's when all the retailers give their best deals….
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