November 18, 2016 in Data, database management, and 4 others
May 22, 2014 in Ad of the week, Marketing, and 3 others
Ad of The Week: Foca Beer – Football Religion
How's this for your marketing team really thinking out of the box? Grey Advertising and Foca Beer took advantage of Brazil's Freedom of Religion law by spending the $550 to…
March 16, 2011 in Branding, Marketing, and 1 other
Mixing Religion and Retail – Does It Help or Hurt Your Brand?
Over the holidays I spotted a shopper at the mall sitting with a bright yellow bag on her lap. Then, I noticed it had John 3:16 printed on the bottom…
October 6, 2010 in Cause marketing, Music, and 2 others
Passion Making Beautiful Music in Detroit
It's amazing what passion can do. As I write this, I'm sitting in a studio in downtown Detroit watching an incredible group of musicians come together for a cause. The…
November 10, 2009 in Advertising, Business, and 5 others
Using our powers of persuasion for good, not evil
Am I evil just because I'm an ad guy? I don't think so. But, much of the world does. I can't tell you how many times I've been someplace and the…
December 24, 2007 in Current Affairs, Holidays, and 2 others
Merry Christmas and Happy Holidays
Well, here it is the day before Christmas and I’m here with a skeleton crew manning the Yaffe ship. It’s a good day to catch up on things, because things…