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July 19, 2013 in Business, Corporate Culture, and 3 others

Exceeding Customer Expectations – It’s Easier Than You Think

By Laurel | 2 Comments

One of the keys to creating loyal customers and creating positive word of mouth buzz about your brand is to consistently exceed customer expectations. Sounds like an impossible task right?…

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April 4, 2013 in Branding, Business, and 2 others

Is Your Brand an Honest One?

By Laurel | Leave a comment

Is your company being honest with your customers? I'm not talking about can you support your claims or are you accurate in your product descriptions. Those are important, too. But…

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February 28, 2013 in Branding, Business, and 3 others

How to Use Twitter to Manage Your Reputation: The H&R Block Story

By Laurel | One Comment

When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…

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