September 2, 2010 in Business, Customer Service, and 2 others
The landscape of social media marketing changes every day—literally. That's not a revolutionary statement, but I find it helpful at times to step back and do what I tell my…
August 24, 2010 in Social Media,
In the wake of the recent negative buzz around the Dislike button scam, FaceMod CEO Ron Sharpp goes on record defending his thumbs-down plug-in as the real deal. "For those who are wondering, the Dislike…
August 13, 2010 in Companies Doing It Right, Engagement, and 4 others
Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…
August 10, 2010 in Corporate Culture, Engagement, and 2 others
In this new world of always on, always connected media, companies are looking for ways to create deeper engagement with their customers. Some create all kinds of elaborate gimmicks, contests…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
July 14, 2010 in Ad of the week, Digital Marketing, and 4 others
Sure, we've already made the original "Old Spice Man"our ad of the week when it debuted in February. But Old Spice has taken the campaign to a brilliant new level….
July 6, 2010 in Branding, Business, and 5 others
Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo: OK, I don’t live…
July 2, 2010 in Social Media,
Is your business just getting into social media? If you are, that's a good thing. But, it's easy to get carried away with trying to make an impact or to…
June 30, 2010 in Ad of the week, Engagement, and 2 others
When it comes to paying attention to what your customers are saying and then engaging them – this campaign from Wheat Thins crackers has it in spades! The whole premise…
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