January 27, 2010 in Cause marketing, Current Affairs, and 8 others
We all witnessed an interesting phenomenon last week. The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…
December 30, 2009 in Ad of the week, Advertising, and 6 others
Welcome to advertising in the consumer conversation age. This ad isn't Ad of the Week because it's stellar creative. It's featured because of what it represents in this new digital…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
November 18, 2009 in Ad of the week, Advertising, and 2 others
This week's featured ad is actually 12 year's old. It's the first ad the proclaimed the Apple was for those who "think different." This was a good ad when it…
November 12, 2009 in Advertising, Branding, and 6 others
Guest blog by Michelle Martinez, a Detroit-based business writer and editor, My name is Michelle Martinez, and if you’re an advertiser, you want me. OK, not me, but my demographic:…
August 6, 2009 in Advertising, Branding, and 5 others
Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
February 3, 2009 in Advertising, Branding, and 5 others
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones….
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
April 3, 2008 in Advertising, Marketing, and 1 other
In the past few months we Art Directors at Yaffe have noticed some emerging trends in Broadcast advertising. Techniques that have been getting a good amount of use in the…
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