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June 16, 2014 in Design, Fashion & Style, and 1 other

Wearable Technology: Nike+ FuelBand vs Jawbone Up

By Laurel | Leave a comment

I've always had a bit of a weight issue and I've recently developed a love of all the new technologies, especially social technology. I always hated running and keeping a…

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June 4, 2014 in Advertising, demographics, and 4 others

New Tactics & Tools to Make Retail Direct Marketing More Efficient

By Laurel | One Comment

When it comes to achieving big sales volumes the best direct marketing tool continues to be direct mail. It clearly outperforms all other tools. But, postage costs alone have risen…

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October 3, 2013 in Business, nonprofit, and 2 others

7 Interesting Things I Learned at TEDxDetroit 2013

By Laurel | 4 Comments

From the 10-year old girl who may just become mayor to the unveiling of the world's first cyborg cockroach to incredible stories of how businesses can thrive, not just in…

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August 15, 2013 in Advertising, Digital Marketing, and 5 others

Why Facebook Ads Spell Do or Die in Ad Spend

By Laurel | Leave a comment

Nothing compares to watching an athlete hit his prime for the first time.  They combine all the years of training, talent, technique and hard work into one impressive performance. It…

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June 25, 2013 in demographics, Direct Marketing, and 2 others

How Retailers Can Use Big Data to Their Advantage

By Laurel | One Comment

Despite the negative perception Big Data received from the NSA spying scandal, it continues to be a powerful technology which gives a competitive advantage in a retail arena. After all,…

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May 20, 2013 in Books, Business, and 6 others

Read Mitch Joel’s Ctrl Alt Delete As If Your Future Depends On It

By Laurel | One Comment

Does your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking…

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April 9, 2013 in Branding, Business, and 4 others

5 Online Properties Every Business Should Claim Now

By Laurel | 11 Comments

If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…

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March 22, 2013 in Business, Healthcare, and 4 others

How 3D Printing Could Completely Change Business, Health and More

By Laurel | 2 Comments

Printing Ideas 3D printing is the next step in empowering consumers to create extremely custom-tailored products, exactly how they envisioned. Falling costs of 3D printing technology and the expiration of…

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August 20, 2012 in demographics, Direct Marketing, and 3 others

Open Your Eyes & Look Outside the Bubble

By Laurel | 5 Comments

If you work inside the social media or marketing space, it's easy to think everyone understands the basic rules of professionalism online. Even the often touted examples of what not…

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July 31, 2012 in Marketing, Mobile, and 2 others

Even for Smaller Retailers, Just Having a Website Isn’t Enough Anymore

By Laurel | Leave a comment

Your customers are being picked off. One by one.  Sometimes right when they’re standing in your store.  In fact, your beautiful displays could be a showroom for some online store’s…

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