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August 13, 2010 in Companies Doing It Right, Engagement, and 4 others

Companies Doing Guerrilla Marketing Right: BMW Singapore

By Laurel | 6 Comments

Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…

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August 2, 2010 in Business, Digital Marketing, and 1 other

Incredible New Digital Technology is Everywhere, Including Health Care.

By Laurel | Leave a comment

Digital technology. You can't hardly swing a mouse over your head without hitting something new and incredible. The mix of how we we bring our clients to market at The…

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July 20, 2010 in Digital Marketing, Engagement, and 6 others

If video is king of the new media world, do podcasts still matter?

By Laurel | 6 Comments

You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…

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May 18, 2010 in Branding, Business, and 5 others

How to Start Up a Business Over the Weekend

By Laurel | 7 Comments

If you have the right team and put your mind to it, you can create a start up business over the weekend. That's one of the things I learned at…

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May 7, 2010 in Advertising, Branding, and 8 others

Can You See the Post Digital World From Here?

By Laurel | 2 Comments

The world of marketing and business is changing so fast, chances are you feel like you're falling hopelessly behind in some aspect of it. Everyone is sorting through all the…

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May 3, 2010 in Business, Customer Loyalty, and 5 others

Can Foursquare Really Help Your Business?

By Laurel | 6 Comments

There's a lot of talk these days about foursquare and other geolocation apps and services. Most marketers are excited about the possibilities to be able to connect with customers based…

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April 18, 2010 in Branding, Business, and 9 others

10 Surprising Things I Learned at Future Midwest

By Laurel | 10 Comments

The first Future Midwest conference was held in Royal Oak, MI Friday and Saturday. It was a great event with nationally known speakers on the subjects of using digital technology…

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March 15, 2010 in Branding, Business, and 6 others

5 Things Your Business Should Do Now.

By Laurel | 2 Comments

It seems technology and the way it affects how we do business is changing on an almost daily basis. Every Internet search, eNewsletter or blog post seems to turn up…

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March 8, 2010 in Branding, Business, and 6 others

Chevy’s brilliant road trip to South by Southwest Conference

By Laurel | 3 Comments

After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….

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February 27, 2010 in Digital Marketing, Engagement, and 5 others

Ignite Detroit – A Real World Event For The Digital Age

By Laurel | 10 Comments

If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…

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