January 26, 2016 in Marketing, retail marketing, and 1 other
For many retailers across the Midwest and East Coast, last weekend's massive winter storm shut down stores and disrupted sales. In fact, the economic impact of the storm was about…
January 19, 2016 in Reputation Management, retail marketing, and 4 others
If you own or run a business, chances are a bad online review fills you with horror, pain, seething anger or some combination of all three. You take it personal….
January 13, 2016 in Engagement, nonprofit, and 2 others
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
January 12, 2016 in Advertising, demographics, and 3 others
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
January 5, 2016 in Advertising, Branding, and 5 others
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
December 8, 2015 in Customer Service, Marketing, and 1 other
You can do everything right when it comes to retail marketing and still have it fall apart at the store level. That is, if your sales staff either isn't fully…
December 2, 2015 in Ad of the week, Holidays, and 0 other
Let me get this out of the way, right off the bat. I hate that as an advertising professional I could see them purposely pushing every possible holiday emotional button…
December 1, 2015 in Holidays, Marketing, and 1 other
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…
November 24, 2015 in Advertising, Holidays, and 2 others
Even though some retailers have been having Black Friday Sales for weeks now, the actual Black Friday is now just a few days away. And with it, we officially kick…
November 17, 2015 in Advertising, Data, and 6 others
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
For many retailers across the Midwest and East Coast, last weekend's massive winter storm shut down stores and disrupted sales. In fact, the economic impact of the storm was about…
If you own or run a business, chances are a bad online review fills you with horror, pain, seething anger or some combination of all three. You take it personal….
When discussing the topic of social media, I like to quote John Paul Young’s 1977 disco hit Love Is In The Air. Social media is in the air. It’s everywhere…
The big national retail brands spend tons of money on branding. What what about regional and local retailers? It's hard to move away from promotional marketing that moves the weekly…
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
You can do everything right when it comes to retail marketing and still have it fall apart at the store level. That is, if your sales staff either isn't fully…
Let me get this out of the way, right off the bat. I hate that as an advertising professional I could see them purposely pushing every possible holiday emotional button…
By all accounts, there were less people out shopping on Black Friday this year. There are articles about it, the local news was at stores and malls showing the smaller…
Even though some retailers have been having Black Friday Sales for weeks now, the actual Black Friday is now just a few days away. And with it, we officially kick…
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
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