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January 20, 2015 in Business, Data, and 2 others

What Will Be the Great Disruptor of Retailing As We Know It?

By Laurel | Leave a comment

Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…

Read More
0

January 15, 2015 in Branding, Business, and 3 others

When You Humanize Your Brand, Make Sure It’s the Right Human!

By Laurel | Leave a comment

To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…

Read More
0

January 13, 2015 in Business, Customer Service, and 1 other

Small Customer Service Improvements Can Impact Your Bottom Line in a Big Way

By Laurel | Leave a comment

Of all the touch points you have with your customers, it's the people who take care of them on your behalf that matter the most. Empowering them to find ways…

Read More
0

January 6, 2015 in Advertising, Business, and 10 others

7 Factors That Will Shape Retailing in 2015

By Laurel | Leave a comment

So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…

Read More
0

December 23, 2014 in Holidays, Marketing, and 2 others

5 Interesting Ways to Wish Your Customers Happy Holidays on Social Media

By Laurel | Leave a comment

Christmas is only 2 days away. And if you're like most stores, or any brands for that matter, you will probably have some sort of holiday greeting on your social…

Read More
1

December 22, 2014 in PR, Reputation Management, and 0 other

2014: The Year of the College PR Crisis

By Laurel | Leave a comment

If you pay attention to the news then you may be shocked to realize how often you are exposed to public relations, particularly crisis communications. This year, we’ve been inundated…

Read More
0

December 17, 2014 in Social Media,

Have Social Media Platforms Become Nothing More than Fads?

By Laurel | Leave a comment

Certain social media platforms have been a booming success in connecting with others on the internet, but how long will it be before we move on to another “cool” way…

Read More
0

December 16, 2014 in Business, Customer Service, and 6 others

The Top 10 Retail Posts of 2014

By Laurel | Leave a comment

Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…

Read More
0

December 10, 2014 in Marketing, media, and 4 others

Walmart’s “Can’t Breathe” Predicament Shows Value of Real Time Monitoring

By Laurel | Leave a comment

Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…

Read More
0

December 9, 2014 in Customer Service, Digital Marketing, and 3 others

Webrooming Shoppers Provide an Opportunity for Brick & Mortar Retailers

By Laurel | Leave a comment

We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…

Read More
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Next Entries »
Jan 20
0

What Will Be the Great Disruptor of Retailing As We Know It?

By Laurel | Business, Data, Marketing, retail marketing | Leave a comment

Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…

Read More
Jan 15
0

When You Humanize Your Brand, Make Sure It’s the Right Human!

By Laurel | Branding, Business, Engagement, Marketing, Social Media | Leave a comment

To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…

Read More
Jan 13
0

Small Customer Service Improvements Can Impact Your Bottom Line in a Big Way

By Laurel | Business, Customer Service, retail marketing | Leave a comment

Of all the touch points you have with your customers, it's the people who take care of them on your behalf that matter the most. Empowering them to find ways…

Read More
Jan 06
0

7 Factors That Will Shape Retailing in 2015

By Laurel | Advertising, Business, Customer Loyalty, Data, demographics, Digital Marketing, Direct Marketing, Marketing, media, Mobile, retail marketing, Web/Tech | Leave a comment

So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…

Read More
Dec 23
0

5 Interesting Ways to Wish Your Customers Happy Holidays on Social Media

By Laurel | Holidays, Marketing, retail marketing, Social Media | Leave a comment

Christmas is only 2 days away. And if you're like most stores, or any brands for that matter, you will probably have some sort of holiday greeting on your social…

Read More
Dec 22
1

2014: The Year of the College PR Crisis

By Laurel | PR, Reputation Management | Leave a comment

If you pay attention to the news then you may be shocked to realize how often you are exposed to public relations, particularly crisis communications. This year, we’ve been inundated…

Read More
Dec 17
0

Have Social Media Platforms Become Nothing More than Fads?

By Laurel | Social Media | Leave a comment

Certain social media platforms have been a booming success in connecting with others on the internet, but how long will it be before we move on to another “cool” way…

Read More
Dec 16
0

The Top 10 Retail Posts of 2014

By Laurel | Business, Customer Service, Data, Direct Marketing, Marketing, media, retail marketing, Social Media | Leave a comment

Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…

Read More
Dec 10
0

Walmart’s “Can’t Breathe” Predicament Shows Value of Real Time Monitoring

By Laurel | Marketing, media, PR, Reputation Management, retail marketing, Social Media | Leave a comment

Real time awareness of what's going on in the world around us isn't just reserved for social media or big time media events like the Super Bowl or Oscars. As…

Read More
Dec 09
0

Webrooming Shoppers Provide an Opportunity for Brick & Mortar Retailers

By Laurel | Customer Service, Digital Marketing, Marketing, retail marketing, Web/Tech | Leave a comment

We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…

Read More
« Previous Entries
Next Entries »

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