CEO’s are a completely different breed of animal. The nature and pressure of their position dictate that they be different than mere mortals like you and I. At some point in time, I’m sure that all of you have scratched your head wondering what that CEO just said. For all of us who interact with, sell to or just plain come into contact with CEO’s here are the 9 Words CEO’s Use:
1.) Fine: This is the word CEO’s use to end an argument when they are right and you need to shut up.
2.) In Five Minutes; If she is in a meeting, this means a half an hour. Five minutes is only five minutes if you have just been given five more minutes to finish that quarterly sales report.
3.) Nothing: This is the calm before the storm. This means something, and you should be on your toes. Arguments that begin with nothing usually end in fine.
4.) Go Ahead, this is a dare, not permission. Don’t Do It!
5.) Loud Sigh: This isn’t actually a word, but is a non-verbal statement, often misunderstood by subordinates. A loud sigh means he thinks you are an idiot and wonders why you are wasting his time standing here and arguing with him about nothing. (Refer back to #3 for the meaning of nothing.)
6.) That’s Okay: This is one of the most dangerous statements a CEO can make to a subordinate. That’s okay means she wants to think long and hard before deciding how and when you will pay for your mistake.
7.) Thanks: A CEO is thanking you, do not question, or faint. Just say you’re welcome.
8.) Whatever : Is a CEO’s way of saying F@!K YOU!
9.) Don’t Worry About It. I got it; Another very dangerous statement; meaning this is something that a CEO has told you to do several times, but is now doing it themselves. This will later result in your asking "What’s wrong?" For the CEO’s response refer to #3.
Mike Morawski, CDO
Ha! That’s funny, MIke