Fun facts to know Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here's some of the ones I heard at this year's conference.



1. Smartphone ownership will overtake feature phones by the third quarter this year.

2. 77% of consumers engage with brands online for incentives and ad offers.

3. 28% of consumers will provide an email address or engage with a brand online with promise of incentive.

4. Many online new businesses eliminate the middle man between consumers and the product/services they want.

5. The majority of colleges (85%) look at applicants info posted online (including social sites) before deciding to admit that student to their university.

6. 86% of iPad owners would prefer to put up with ads in order to get free content rather than paying a nominal monthly fee.

7. In Michigan, only 1.01% of the people are on twitter, compared to 47% on Facebook.

8. However, the ones who are on twitter have much larger followings/communities online than those just on Facebook.

Text 9. Teens today send about 300 texts per month, but tend to make only three phone calls during that same time.

10. Over 700 billion minutes per month are spent on Facebook.

11. 70% of connected consumers have participated in a branded sweepstakes or contest.

12. The average consumer is exposed to over 3,000 messages per day

13. Email offers that have specific relevance to those receiving it get five times greater conversion rates than full list email blasts.

14. 47% of consumers consider their mobile devices to be essential to their lives and keep them within arms reach at most times.

There you have it, 14 fun facts I heard from the Future Midwest speakers this year. What other pieces of info did you hear that stuck with you?

Mike McClure Mike McClure, Playing digital trivia and #winning

Join the discussion 3 Comments

  • Lisa Perazza says:

    Thanks Mike,
    I really wanted to go this year but employment is hard to pass up in this economy and the boss is the boss right now! I appreciate learning more about social media from the best in the D! Keep up the good work – Thanks.

  • Mike McClure says:

    Hey, work is work, right? Glad we’re able to give you some insights on what you missed Lisa. We’ll have a few more posts on Future Midwest in the coming week, so keep tuned. Thank you for the kind words.

  • 14 Fascinating Facts from Future Midwest – Yaffe Tidbits

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