Companies can't avoid it any longer. And even if your company isn't doing social media, you can bet some of its employees are. So, it is important that your company has a social media policy. But, it's not just about guiding employees, facilitating conversation with customers and protecting your company. Something you might not have thought about is how it helps shape your brand. You see, your social media policy needs to be as much a part of your branding as your marketing materials and the logo on your door.
I had a chat with our new media strategist, Jen Wright, yesterday about all the social media policy work we've been dong for clients and what we've learned. The branding issue was one of the things she keyed into. I recorded her part of the chat and edited together some of the more interesting tidbits. The video is inserted below.
A Chat With Jen Wright About Social Media Policy
So, what do you think? We'd love to hear your thoughts on social media policies in general and their part in company branding.