July 26, 2016 in Data, Marketing, and 2 others

The Great Medium for Attracting Millennial Shoppers You’ve Probably Overlooked

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What makes AM/FM radio so special compared to other media channels when it comes to targeting Millennial shoppers? Well, there are some surprising statistics that say that traditional radio may just be a cut above the rest. There are some large opportunities targeting Millennials via AM/FM radio that many advertisers may overlook.

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July 20, 2016 in Ad of the week, Advertising, and 4 others

Ad of the Week: Channel 4 – We’re The Superhumans (Rio Paralympics Trailer)

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Wow. I mean, just… wow. I am just blown away by this video Channel 4 (UK) put together for the Paralympics in Rio. The music and imagery is very uplifting and amazing, going back and forth between incredible athletic achievements and amazing every day achievements, while our singer croons his “yes I can” anthem.

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July 18, 2016 in Data, demographics, and 4 others

What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks

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Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.

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July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others

10 Reasons Your Company’s Survival Depends on Understanding Your Customer’s Journey

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We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.

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